Anne Marie

Anne Marie Kennedy is a qualified sport and exercise psychologist having received her Bachelor of Arts (Honours) in Psychology and her Master of Science in Sport and Exercise Psychology from the University of Ulster, the only postgraduate programme in sport psychology in Ireland accredited by the British Psychological Society (BPS). She is also a fully accredited sport psychologist with the Irish Institute of Sport (IIS).

Anne Marie is a fully registered and insured yoga teacher having completed her 2 year teacher training with the Yoga Therapy and Training Centre, Dublin. Not satisfied to end her learning there and to deepen her understanding of yoga specifically for golf, Anne Marie travelled to Arizona, USA to study under the expert tutelage of Katherine Roberts, Founder and President, Yoga for Golfers®, Nike Swoosh Elite Athlete and Advisory Staff Member Golf Magazine Fitness Panel Expert. Katherine remains a close confidante and mentor to Anne Marie to this day.

Anne Marie has also undergone training in yoga specifically for sports. Her training included an in-depth study of sports injuries; prevention and rehabilitation, the anatomy of stretching, sports nutrition, functional movement screening, posture analysis and yoga nidra.

The founder of Yoga for Golf Ireland® and Sports Yoga Ireland™, Anne Marie is Ireland’s leading expert in yoga for golfers® and yoga for sporting performance. She enjoys successful working relationships with many of Ireland’s top PGA Touring Professionals and coaches including, GUI National Coach Neil Manchip, Kenny Fahey, Johnny Foster, Donal Scott and ILGU high performance coach David Kearney. She is the resident yoga for golfers® expert at the GUI National Golf Academy, the yoga performance coach and sport psychologist for the Paddy Harrington Golf Scholarship at Maynooth University.

All IrelandTrophy, Anne Marie and Kev

Anne Marie also continues to work very closely with the Dublin GAA Senior Football Team in the capacity of sports yoga coach and as a sport psychologist. Anne Marie has been part of Jim Gavin’s back room team since 2103 and has seen them win 4 consecutive Allianz League Titles 2013-2016, 5 consecutive Leinster Titles 2013-2017 and the All-Ireland Championship in 2013, 2015, 2016 and 2017.

Anne Marie has recently been appointed as the Lead Performance Psychologist with Cricket Ireland and will be working with and supporting athletes across all the national squads from U15 to the Men and Women’s Senior International Team.

Apart from her work in golf and GAA, Anne Marie also works with clients in rugby, professional and amateur football, rowing, cycling, triathletes and other recreational athletes while also enjoys working with youth athletes at 2nd level; college and university sports teams.


  • Master of Science in Sport and Exercise Psychology, University of Ulster. (MSc Research Dissertation entitled Dublin Management Team“Mental Health Literacy in Sport and an Assessment of Attitudes Toward Help-Seeking”)
  • Bachelor of Arts (Hons) Psychology, Dublin Business School. (BA Research Thesis entitled“An Evaluation of Yoga as a Positive Intervention for the Reduction of Perceived Stress and Anxiety and its effects on General Health and Well-being.”)
  • Yoga for Sports Diploma, Santosha Yoga Studio, Lisburn.
  • Yoga for Golfers™ Certified Instructor, Katherine Roberts, Arizona.
  • RYT Yoga Teacher, Yoga Therapy & Training Centre (YTTC)
  • Anne Marie’s primary education and employment background is in Business and Accounting.

Professional Memberships

  • Psychological Society of Ireland (PSI)
  • PSI Division of Sport, Exercise and Performance Psychology
  • British Psychological Society (BPS)
  • Irish Institute of Sport (IIS)
  • Yoga Therapy and Training Centre (YTTC)

Continued Professional Development (CPD)

  • Tiffany Cruikshank Inversions Master class
  • “Find a comfortable seat” Hip Opening Master class with Kathryn Budig
  • Hips and Hamstrings workshop with Paula Mitten, Durga Yoga
  • “The perfect Chataranga and Pigeon” anatomy & practice class with Jennilee Toner
  • Concussion: Unrecognised Brain Injury, Division of Neuropsychology at St. Patrick’s Hospital
  • Psychology and Mental Health: Beyond Nature and Nurture, FutureLearn
  • Rehabilitating the athletes not just the injury, Human Kinetics Webinar
  • “Goals, goals, goals – that’s outcome, task and process” Sport in Mind Webinar
  • Performance Enhancement for College Athletes, Association of Applied Sport Psychology
  • ‘Stress and coping unpacked – exploring the myths, mysteries and magic of coping’ Human Kinetics Webinar